The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.
Outstanding introduction
As someone who is getting into the e-conmerce world late in the game, I found this book a great introduction to the issues and problems businesses face in moving online. I would recommend this book to anyone who needs practical guidance entering the realm of e-commerce.
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