The book is targeted for the sales industry (reps, trainers, managers, etc.), yet is relevant for those who work with people on a day-by-day basis.
Visually look at the word CLOSE.
Now drop the first letter and what do you have? LOSE. And LOSE is a four letter word!
C.L.O.S.E. is an acronym with five essential ingredients necessary for every sales call in order to truly explode one's potential.
If one of the ingredients is left out, then you are more likely to LOSE than CLOSE the sale!
A quick energetic read.
I love this book, it's a quick read and had great take aways for each chapter. It really gave me some really good ideas to really understand what I was missing.
Buy CLOSE is Not a Four Letter Word! by Michael Cammack At The Lowest Price!
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